Business stationery should be designed to create and reflect the image of your business. The importance of your stationery depends on how much exposure your business gets through using the stationery for things like sending promotional letters to existing and potential customers, corresponding with other businesses, sending out press releases, writing requests and applications on your letterhead etc.
Different kinds of business stationeries
Different occasions might call for different kinds of communication. So the business stationery is not meant to be limited to just formal letterheads. The mailers you send to your customers or invitations for special events are usually different to the stationery used for formal uses like writing to other businesses.
Truth be told, use of stationery for communication is getting more and more limited as time passes by. Emails and other forms of digital communication now hold fort. Nevertheless, it is still required from time to time and good to have at hand. The following are some elements that you can play around with to make your business stationery.
- Business Logo. The business logo is an elemental part of the stationery. It looks good and professional. If you do not already have one, get a logo made. It is a fairly easy and inexpensive process these days. Sites like Fiverr.com will make one for you for $5 – $10.
- Information. The stationery also contains valid and pertinent information about the business such as business name, personal name, designation, address, phone and fax number, e-mail and website address. Business cards are something that are still very much in use and can be expected to be for sometime still.
- Paper. You have the wide choice in the kind of paper you use. There are grades of thickness, water-resistance, printer friendly, hand-made, natural, textured and so on and so forth.
For someone who is environmentally conscious and wants to reduce the carbon footprint of the business, recycled paper is a good option. It tell people that your business is socially and environmentally responsible as well.
- Emails. This is not a part of your business stationery but since digital communication has replaced paper in many instances, the same principles mentioned above should be applied to emails sent for promotional purposes and general communication. In fact if you use an email service to send out newsletters and emails, you will get access to some good email templates. Remember to customise them with your logo etc.
like an extension of your business stationery. Both these things should not be starkly different. They should use same design elements such as the same fonts and color palette.
When ever you send out your business stationery, to other businesses clients or customers, attach a business card as well. That way they can easily file away a business card or save a picture of it for a quick reference later.
- Doing it the old fashioned way. A lot of people have reservations about using paper because it is not environment friendly. But I got over this hiccup by using recycled paper as well as recycling all the paper that I end up collecting. When most businesses have resorted to sending emails that often go ignored, doing it the old fashioned way by posting good ol’ paper communication, specially on special and festive occasions might help your business get favourable traction.
- Keep thing simple. At the end of the day, do what is required. If the call of the communication is to be funky and colourful, then do that. It is the communication that matters the most. The presentation is an important part only if called for for branding and creating impact. Otherwise simple and clear communication works for most people. Things to pay attention to are to the language used as well as any errors, grammatical or otherwise. Nothing will destroy your credibility faster than a letter with spelling mistakes.